Gary Hustwit's Helvetica definitely had the potential to use this ubiquitous sans-serif font as a jumping-off point to examine the typeface industry on the whole, even the very way we communicate. The film does have those ambitions, but it gets so bogged down in what seems like filler -- namely, showing us example after example of Helvetica's use in signage and corporate logos -- that it.
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The director of this movie is expressing how often Helvetica is used throughout our lives. When I first read Helvetica, I was not thinking about the font. I honestly was expecting the movie to be about a person, not a font type. Very quickly I realized this movie was about the font. The director does a great job of providing with different experts and their opinions of whether or not Helvetica.
Helvetica: Good or Bad? In 1957 a font was introduced to the world. This san serif type face was created at the Swiss type foundry Haas and it would go on to become one of the most popular typefaces of all time. That font is Helvetica. In 2007 for its 50th anniversary Gary Hustwit released his documentary film simply named Helvetica. This film took an in depth look at they history of the.
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Helvetica wasn't the first typeface design that strove to use variable stroke widths to achieve uniformity of appearance, but it was extremely good at achieving that aim; there may have been other font families which were just as good but weren't well promoted, but among the fonts that were actively marketed, Helvetica as perhaps most effective at achieving a uniform appearance.
Released September 12th, 2007, 'Helvetica' stars The movie has a runtime of about 1 hr 20 min, and received a score of (out of 100) on Metacritic, which put together reviews from knowledgeable.